2/11/2023 0 Comments Apple publishing program![]() Some publications have paywalls on Apple News and allow readers to subscribe through the app.Īpple currently charges 30% of in-app purchases for the first year of a subscription billed through the App Store, but that take is reduced to 15% if the customer subscribes for a second year. Participants in the program will also be able to get the reduced 15% take rate in the first year for subscriptions initiated through both their own app as well as the Apple News app. Publishers will be able to apply to the program on Apple's website starting Thursday. Publishers will also be required to have an active, robust presence in the markets where Apple News is available. It will require news publishers to agree to supply all their content to Apple in its preferred Apple News file format and that they provide metadata, or information about the stories, required by Apple. ![]() In order to secure the reduction, the publishers will have to apply to a new program Apple is calling the News Partner Program. It has 125 million monthly active users, Apple said, and the app is part of the company's growing services business that accounted for 21% of Apple's sales in the most recent quarter. ![]() Apple News is an app that comes pre-installed on iPhones that displays a variety of news stories in a single interface.
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